How Often Should You Talk to Clients?


An advisor I work with calls each of his clients every quarter to check in and find out if they’ve had any major changes to their financial situation. As you can imagine, these calls create quite a burden and greatly reduce the advisor’s work output and the efficiency of his business.

Though advised to reduce the frequency of these calls, he’s reluctant to do so, citing these monthly calls as a key part of his client service model.

This advisor is an excellent example of two common problems that many independent advisory firm owners have: insecurity about the value of their advisory service model and a failure to create healthy relationships with their clients.