Building a successful advisory business requires owners to do both, which is easier than you might think.
What’s the most important thing I tell my clients? I was asked about this during a recent podcast with business coaches Ed and Jody Jacobson for their Financial Planning Success Series.
Normally, my clients ask about various problems and ideas they have about their businesses, and I respond. It was interesting for me to step back and think about what the “key” points might be. After some thought, I discussed what I tell my owner-advisor clients at the beginning of our relationship about being successful business owners.
Most owner advisors wear many hats: leader, mentor, boss, visionary, rainmaker, financial advisor, manager, and strategist. And thinking about all these responsibilities at once can be overwhelming. To simplify the conversation (and to calm them down), I separate all their jobs into two main categories: thinking and doing.
I point out that building a successful business requires the owner to do both. And that the key to success is finding the right balance between the two.