JARROD UPTON, CFP®, MBA, MS

Herbers & Company, Chief Operations

Senior Consultant | Team 1 | Dallas Office

 Email: jarrod.upton@herbersco.com

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About Jarrod Upton

Jarrod Upton is Chief Operations and Senior Consultant at Herbers & Co. He brings over 16 years of experience in management strategy, client experience, operations, training, and consulting of advisory firms from start-ups to multi-location/multi-billion advisory firms to provide solutions that impact positive growth.

He previously served as VP, Centralized Services and Financial Guidance of United Capital, a multi-billion-dollar, fee-based national RIA, where he was responsible for centralized operations strategy, functionality and for developing and advancing guidance and financial planning initiatives. In addition, he oversaw and led strategic projects relating to client experience, organizational design, technology strategy, compliance, training, education, and implementation of centralized operations and financial planning.

Prior to that, Jarrod served as SVP of a regional RIA firm in North Texas where he was responsible for helping clients to achieve their financial goals and played an integral part in guiding the strategic direction of the organization, while also implementing and leading financial planning initiatives. Earlier in his career, Jarrod supported client engagement through various roles with both Fidelity Investments and TD Ameritrade.

Jarrod is a published author in his prior roles and contributor and blogger for ThinkAdvisor.com. He has also completed the intensive Executive Leadership Program through Charles Schwab. Jarrod has also served in various leadership / member roles in the DFW Financial Planning Association, Texas Tech Alumni Association, Estate Planning Council of North Texas, Texas Tech University Rawls Advisory Council, and the Texas Tech University Personal Financial Planning Alumni Advisory Board. 

Jarrod is a 2002 and 2010 graduate of Texas Tech University. He has a BBA in Marketing, MBA, and MS in Personal Financial Planning.  He is a Certified Financial Planner®.  


Recent Articles by Jarrod Upton